We review the Customer Value Proposition and by using various value models can assess current brand attitude and equity positioning.

Using the employee 'In-Sight' program, we listen to your employee's opinions and views. Plus we listen to your commercial partners and yes your customers to, this enables us to fully understand how your brand is deployed, and received by all stakeholders, the emotional and rational drivers among your target audiences and the competitive position of your brand.

The next step is the Recommendation of branding and communications strategies that align with your business objectives and opportunities. This is a detailed proposal, and action plan to meet the company objectives and address points from the Discovery phase.

Finally we can develop and implement the branding and communications programme and relevant Measurement of the effect and impact of the communications tactics designed to deliver against the agreed strategy. As part of this process we can run for your employees and other stakeholders, brand workshops to assist in generating feedback, review the In-Sight data and plan the next actions.

This is where the BrandStratagem Brand Activation and Communications Planning happens and Marketing Eco-system for is deployed.

The DARAM process explained