All brands have an essence or specific attributes, by taking a comprehensive view;
at the Discovery phase we can define the essence of the brand.
There are three main elements to a Brand Essence:
Relevant brand conveyors are then used to communicate the essence of the brand. These conveyors may include everything from logo and brand identity, to advertising, web presence, product design, signage, how the phone is answered, to the uniforms your staff wear, the branded vehicles you operate, employee attitude and behavior and more.
These should all be designed to deliver a coherent, re-enforcing and integrated experience Customer Contact Points across your business.